Digital artwork
Case study example | The Cultural Institute of Radical Contemporary Arts (CIRCA) and Sir Frank Bowling
Through unique use of a London landmark, the Piccadilly Lights, CIRCA featured Bowling’s work to recognise and celebrate the 75th anniversary of Windrush.
![The billboard in Piccadilly Circus, London, showing an abstract artwork in orange hues, overlaid with the text 'The moment I arrived in London, I knew I was home](https://cdn.dacs.org.uk/uploads/images/Blog/_article_xl/98230/16.webp?v=1709558578)
DACS worked closely with CIRCA, on the creation of the first digital artwork by Sir Frank Bowling.
At 8:23pm BST every evening between 4 May – 30 June 2023, Bowling’s work, titled ‘Arrival’, flashed across the city’s iconic Piccadilly Lights, which usually feature advertisements or brand logos.
The work which celebrates the 70-year anniversary of Frank Bowling’s arrival in London from Guyana in May 1953, coincided with the 75th anniversary of Windrush.
DACS set up a licensing agreement between CIRCA and artist Sir Frank Bowling.
Other use cases for artwork licensing in digital artwork
These include:
- virtual/augmented reality
- computer games
- AI generated images
- marketing and promotional material
- merchandising