Retail – luxury consumer goods
Case study example | Blithfield and artist Peggy Angus
The Blithfield collection draws inspiration from Angus’s handblocked designs, faithfully reproduced in a range of colours.
![A rustic chair covered with a cushion with green shapes, next to three pillows on the floor with the same cover shapes in varying colours](https://cdn.dacs.org.uk/uploads/images/Blog/_article_xl/103808/Peggy-Angus-collection-image-courtesy-of-Blithfield.-c-Estate-of-Peggy-Angus.-All-Rights-Re.webp?v=1710781917)
For almost 20 years, we’ve worked with Blithfield to licence work by Peggy Angus for their collection of luxury wallpapers and cushion covers.
DACS set up a licensing agreement between Blithfield and artist Peggy Angus.
Other use cases for artwork licensing in the retail sector
These include:
- furniture design
- interior design
- product design
- catalogue design
- marketing and promotional material
- merchandising